The 11 references in paper Хасан (2016) “РЕКЛАМА. ПЕРСПЕКТИВНІ ОБ’ЄКТИ РОЗМІЩЕННЯ // Advertising. Advanced placement of objects” / spz:ztu:ven:72478

1
Batra, R., Majers, D. and Aaker, D. (2001), Reklamnyj menedzhment, 5th ed., Vil'jams, Moscow, 780 p.
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2
Vasil'ev, G.A. and Poljakov, V.A. (2004), Osnovy reklamnoj dejatel'nosti, JUNITI-DANA. Moscow, 414 p.
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3
Veselov, S.V. (2002), Marketing v reklame: Reklamnyj rynok i ego izuchenie, Vol. 1, Izdatel'stvo Mezhdunarodnogo instituta reklamy, Moscow, 316 p.
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4
Veselov, S.V. (2004), “Kak postroit' prognoz razvitija reklamnogo rynka”, Reklamnye tehnologii, No. 3, pp. 8–10.
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5
Dzhefkins, F. (2002), Reklama: Ucheb. posobie dlja vuzov, JUNITI-DANA, Moscow, 543 p.
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6
Egorova-Gantman, E.V. and Pleshakov, K.V. (1999), Politicheskaja reklama, Centr politicheskogo konsul'tirovanija “Nikkolo M”, Moscow, 240 p.
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7
Karter, G.J. and Pen'kovoj, E.M. (2001), Effektivnaja reklama: Putevoditel' dlja malogo biznesa, MTPress, Moscow, 243 p.
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8
Katernjuk, A.V. (2001), Reklamnye tehnologii. Kommercheskaja reklama, Feniks, Rostov-on-Don, 316 p.
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9
Kotler, F. (2002), Marketing menedzhment, Piter, Saint Petersburg, 752 p.
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10
Chernigovcev, R. (2004), “BTL – problemy zhanra”, Reklamnye tehnologii, No. 4, pp. 22–25.
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11
Ujells, U., Bernet, Dzh. and Moriarti, S. (2001), Reklama: principy i praktika, Piter, Saint Petersburg, 736 p. ХАСАН АЛІ АЛЬ-АБАБНЕХ – кандидат технічних наук, аспірант кафедри міжнародної економіки Націонал
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