The 6 reference contexts in paper M. Jászberényi, K. Ásványi (2017) “THE IMAGE OF BUDAPEST BY AN INTERNATIONAL RIVER CRUISE COMPANY” / spz:neicon:stavapk:352

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    1717
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    We use document analysis. Our study we analysed the brochures of a cruise company to know what elements of tourist image were mentioned about Budapest. We assumed our results in a table to show that according to
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    Mazanec (1994)
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    tourist image elements, the functional ones are much stronger in Budapest than the psychological ones. Theoretical background The image of tourism destinations in research work began in the 1970s. Hunt had one of the fi rst defi nitions in 1971; its image is defi ned as people’s all impressions about other places than the place of residence.
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    2903
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    The fi rst one means the non-tourism specifi c news, television reports, articles, and other information. The second level is the marketing messages mediated by destination management organizations. Fakeye and
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    Crompton (1991)
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    complemented these two levels with a further one, the personal experiences. The elements of tourist image can be determined by Mazanec (1994) along functional and psychological axis, which we also used in our analysis.
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    3054
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    The second level is the marketing messages mediated by destination management organizations. Fakeye and Crompton (1991) complemented these two levels with a further one, the personal experiences. The elements of tourist image can be determined by
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    Mazanec (1994)
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    along functional and psychological axis, which we also used in our analysis. Mazanec (1994) analysed the image elements based on 25 researches. Along the axis, the elements appear from tangible towards the emotional elements.
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    3152
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    Fakeye and Crompton (1991) complemented these two levels with a further one, the personal experiences. The elements of tourist image can be determined by Mazanec (1994) along functional and psychological axis, which we also used in our analysis.
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    Mazanec (1994)
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    analysed the image elements based on 25 researches. Along the axis, the elements appear from tangible towards the emotional elements. The basic functional elements are the wide variety of attractions, landscape, environment, natural environment, cultural attractions and entertainment, nightlife.
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    7149
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    Another advantage of this method is that it does not affect the research results, but the materials concerned are not always comparable. The documents may refl ect a unilateral view as they represent the approach of the company Tauck World Discovery about Budapest by brochures
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    (Golnhofer 2001).
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    However, these sources are sometimes diffi cult to access and/or defi cient, and coding may also be a serious problem (Krippendorf 1980). Table 1 – The elements of tourism image by Tauck World Discovery’s trips The elements of imageTrips to BudapestTrip from BudapestTrips through Budapest A wide variety of attractions Szechenyi Baths, Heroes square, House of Terror Museum, castle Hill, Fisher
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    7286
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    The documents may refl ect a unilateral view as they represent the approach of the company Tauck World Discovery about Budapest by brochures (Golnhofer 2001). However, these sources are sometimes diffi cult to access and/or defi cient, and coding may also be a serious problem
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    (Krippendorf 1980).
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    Table 1 – The elements of tourism image by Tauck World Discovery’s trips The elements of imageTrips to BudapestTrip from BudapestTrips through Budapest A wide variety of attractions Szechenyi Baths, Heroes square, House of Terror Museum, castle Hill, Fisherman’s Bastion, Matthias Church, Parliament, State Opera House, Chain Bridge Chain Bridge, Castle of Buda, Matthias Church, St.
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