The 5 reference contexts in paper Á. Virág (2017) “RURAL DEVELOPMENT TROUGH THE TOURISM IN TOKAJ WINE REGION IN HUNGARY” / spz:neicon:stavapk:349

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    3410
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    In the early 2000s Tourism Destination Management appeared among the tourism development opportunities in Hungary. Basic principles of the bottomup approach system are partnership, professionalism and support of fi nancial background
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    (Lengyel, 2008).
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    The one most important advantages of development concept is that stakeholders may get a role in the future shaping of the tourism sector. In Hungary, the creation of TDM system received increasingly bigger attention, the new institution structure was/ is built by the cooperation of tourism professions and stakeholders in the last years.
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    4269
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    The destination can be a country, a city, a village or a wine region. The destination is an essential, defi nable territorial unit in which different participants work together in order to achieve a more successful tourism
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    (Buhalis, 2000).
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    Tourism destination management is a long term, voluntary and organized co-operation of partners (local governments, professional and civilian organizations, businesses) who manage the products and services of the destination as a complex unit with the aim to optimize experiences of tourists and effects resulting in tourism activities taking into account criteria of sustainability (Víg,
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    5151
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    The regional organizations are made of micro-regional alliances. The peak of the system is the national organization. The TDM system consists of different levels of organizations (TDMO)
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    (Lengyel, 2008).
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    In Hungary there are 80 local, 6 micro-regional, 1 regional and 1 national destination management organizations (Government portal, 2015). The Hungarian TDM system was built gradually; the institutional reorganization receives increasingly bigger attention.
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    7556
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    The main agricultural products of the wine regions are the grapes and wines, which can be treated prominent tourist attraction as well. The grapes and wines are special endogenous resources, numerous additional services connected to them, which may ensure a complex experience for tourists
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    (Forman, 2010).
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    The Tokaj wine region is a multifunctional agricultural area where the sight of the vast vineyards, the grape and wine traditions and services expects the tourist. The one of the most famous wine regions of Hungary is the Tokaj wine region, which encompasses 27 settlements in the north-eastern part of Hungary (Figure 1.
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  5. Start
    8640
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    The Tokaj wine region was declared the world’s fi rst controlled wine region in 1737, to which was accompanied by strict legislation, thus allowed to retain the traditions of grape production in original form. The Tokaj wine region was declared World Heritage Site by the UNESCO World Heritage Committee in 2002 which further increased the tourist value of the region
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    (Nagy, 2014).
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    Hungarian grape production, wine consumption and wine tourism has undergone major changes in the last years. Parallel to the increase of wine consumption every wine region increasingly comes to the fore the endeavors to meet the demand for services which related to wine tourism.
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