
 Start

3143
 Prefix

In his paper on agritourism, Nilsson (2002) and in
Petrović (2013; 2014) defi ne this type of tourism as a
basic segment of rural tourism. According to Nilsson,
rural tourism is based on rural environment in general, while agritourism is based exclusively on farms
and farmers.
 Exact

Clarke (1996)
 Suffix

explains that there are
certain spatial differences in agritourism. Namely, if
the accommodation is not on the farm, then it is agritourism, while farmstay means that the agricultural
environment and its offer are included in the product
(e.g. being involved in agricultural work, riding a tractor, processing products, etc.
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3688
 Prefix

it is agritourism, while farmstay means that the agricultural
environment and its offer are included in the product
(e.g. being involved in agricultural work, riding a tractor, processing products, etc.). The problems in agricultural production have encouraged farmers and
the creators of the agricultural policy to search for alternative activities, so agritourism being one of them
 Exact

(Illbery et al., 1998).
 Suffix

In 1994, American professors Lankford and Howard (1994) wrote a scientifi c paper with the title «Developing a Tourism Impact Attitude Scale» according
to results of their fi eld research in the USA.
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4496
 Prefix

Thus, in their work, they designed
and presented a unique model for measuring tourism
impact on the attitude of local population (most often
in agritourism), called TIAS (Tourism Impact Attitude
Scale). This scale was created on the basis of several important methodologies suggested by eminent
theorists such as Likert (1967),
 Exact

Churchill (1979) and
 Suffix

Parasuraman et al. (1988).
According to mentioned research, the aim of this
study was to examine the attitude of residents in the
17 village settlements in Vojvodina Province (Northern Serbia) which are the most representative (the
most ready) in terms of agritourism in Serbia.
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6855
 Prefix

The
research questionnaire (TIAS) direct polling of the
population in the analyzed villages; of 300 distributed poll papers in total, 228 have been answered
correctly, which represents the fi nal number of the
examinees who participated in the statistical analysis (N=228), i.e. 76 % of the response rate. According to the theorist
 Exact

Babbie (1986),
 Suffix

the response
rate among the examinees which is on the level
of 70 % and above that share, is considered to
be a good indicator of the measurement scale acceptance. Bagozzi (1981) states that the assessments using statistical methods will be good only
when the sample comprises the minimum of 51 observed units.
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7055
 Prefix

According to the theorist Babbie (1986), the response
rate among the examinees which is on the level
of 70 % and above that share, is considered to
be a good indicator of the measurement scale acceptance.
 Exact

Bagozzi (1981)
 Suffix

states that the assessments using statistical methods will be good only
when the sample comprises the minimum of 51 observed units. According to these statements, it can
be noticed that the sample in all the presented researches is adequate for good statistical assessments (N≥51).
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9352
 Prefix

For such a
decision an explanation was provided: the taken items
showed signifi cance in previous scientifi c researches
(Wang et al., 2006; Wang & Pfi ster, 2008), and the
other ten items which proved to be inappropriate for
the selected target examines were left out. Finally, the
items with the lowest values in the original research
 Exact

(Lankford & Howard, 1994)
 Suffix

were also left out.
According to the presented previous fi ndings,
for the needs of the main components analysis in
this work, all the 27 original questions were taken.
KaiserMeyerOlkin measure value was 0.741 which
exceeds the recommended value of 0.60 (Kaiser,
1974).
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9661
 Prefix

According to the presented previous fi ndings,
for the needs of the main components analysis in
this work, all the 27 original questions were taken.
KaiserMeyerOlkin measure value was 0.741 which
exceeds the recommended value of 0.60
 Exact

(Kaiser, 1974).
 Suffix

Also, Bartlett’s test of sphericity has achieved
the needed statistical signifi cance (p=0.000) which
confi rms the justifi cation of the application of
exploratory factor analysis.
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10724
 Prefix

This measurement instrument is among the most
commonly used indicators of closeness whit items which
the scale consists of (Pallant, 2011). In an ideal case,
Cronbach’s alpha reliability coeffi cient should be above 0.7
 Exact

(DeVellis, 2003),
 Suffix

but the values of this instrument are very
sensitive to the number of items on the scale. As Pallant
(2011) states, short scales (fewer than 10 items) usually
have quite small Cronbach’s coeffi cient (below 0.5) so
in that case it is more appropriate to calculate the mean
interitem correlation.
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11168
 Prefix

As Pallant
(2011) states, short scales (fewer than 10 items) usually
have quite small Cronbach’s coeffi cient (below 0.5) so
in that case it is more appropriate to calculate the mean
interitem correlation. In this case, the recommended
values are from 0.20 to 0.40 as optimal scope of interitem correlation
 Exact

(Briggs & Cheek, 1986).
 Suffix

Even though
the reliability coeffi cients are below 0.70 are generally
considered unacceptable, sometimes the coeffi cients
above 0.60 are accepted. According to Lehman et al.
(2005), the ideal value of internal consistency value is in
the interval from 0.80 to 0.90.
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12055
 Prefix

The presented data point to the fact
2. Results and discussion
Exploratory factor analysis is used for the analysis
of the gathered data about interconnections of the
sets of variables.
 Exact

Lankford and Howard (1994),
 Suffix

the
creators of TIAS scale, got the items grouped in two
factors in their results (research in the USA). Factor
1 was titled «concern for local tourism development»
(18 items), while Factor 2 interprets «personal and
community benefi ts from local tourism development»
(nine items).
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13856
 Prefix

In all the researched countries, the
scale results showed statistical signifi cance and
Cronbach’s α coeffi cient – they got the largest one in
China (0.90), and the smallest in Jordan (0.71).
Theorists
 Exact

Harrill and Potts (2003),
 Suffix

in their results
on the territory of South Carolina (USA), got three
factors: «negative impacts», «economic benefi t»
and «cultural benefi t» (p. 239), and excluded eight
original items, because of the low coeffi cient values
of factor diffi culties (19 items were accepted, which
were previously used in the reference Lankford et al.,
1995).
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20009
 Prefix

that tourism should become the main economic
branch in the observed settlement) to 0.689 (for
the statement that tourism development should be
actively stimulated in the settlement). Concern for
local tourism development is the title of this factor,
which originates from the title of the same name in
the original study of TIAS scale
 Exact

(Lankford & Howard, 1994) and
 Suffix

in several other scientifi c references (Wang
et al., 2006; Wang & Pfi ster, 2008; Woosnam, 2012).
Even though in the original research 18 items were
grouped in this factor, in this work all the fi ve items are
identical with those in the mentioned research and
with relatively similar factor burdens.
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24407
 Prefix

The
factor burdens range from 0.418 (the lowest burden)
for the statement that tourism reduces possibilities
for recreation outdoors, to 0.637 (the highest burden)
for the statement that tourism has contributed to the
increase of crime rate in the local area. Even though
in the original research of TIAS scale
 Exact

(Lankford & Howard, 1994)
 Suffix

this factor was not defi ned, in this
work Factor 2 has been titled according to the later
works by Rollins 81997), Schneider et al. (1997,
in the cases of Indonesia and Jordan) and Harrill
and Potts (2003).
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24643
 Prefix

Even though
in the original research of TIAS scale (Lankford & Howard, 1994) this factor was not defi ned, in this
work Factor 2 has been titled according to the later
works by Rollins 81997), Schneider et al. (1997,
in the cases of Indonesia and Jordan) and
 Exact

Harrill and Potts (2003).
 Suffix

Even though Rollins got fi ve
items within this factor (not including the two which
have been obtained in this work: F2a and F2g), all
the items are identical with the items grouped in
this factor and with similar factor burden (e.g. the
greatest difference of 0.25 has been noticed in the
case of F2d).
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