The 7 reference contexts in paper Andrey Vashchekin N., Андрей Ващекин Николаевич (2016) “ФУНКЦИОНАЛЬНАЯ ОСНОВА КОММЕРЧЕСКОЙ ДЕЯТЕЛЬНОСТИ ОПТОВЫХ ТОРГОВЫХ ПРЕДПРИЯТИЙ В СОВРЕМЕННЫХ УСЛОВИЯХ // THE FUNCTIONAL BASIS OF BUSINESS WHOLESALE TRADE ENTERPRISES IN MODERN CONDITIONS” / spz:neicon:statecon:y:2014:i:2:p:42-45

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    Ключевые слова: коммерческая деятельность, функции оптового торгового предприятия, открытая экономическая система. 1. Introduction The development of commercial enterprises over the past few years has tended towards consolidation on a background of constant growth in their number and increase sales
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    . The new wholesale market in Russia could not emerge and evolve on the basis of the structure of the wholesale trade enterprises, existed under the planned economy, which in the overwhelming majority have failed successfully to dispose of their solid material base, well-established connections in the new economy, and have not learned to dynamically adapt to the rapidly ch
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    And just as in the retail trade there has been a gradual return of shoppers to stores that ceteris paribus were able to provide them with a higher level of service and the wholesale consolidation have occurred gradually, but on a completely new basis – at the expense of development or union of successful operators, with the displacement or absorption of less agile
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    . It's safe to expect now and in the future the market will be dominated with mixed wholesale and retail structures arisen on a voluntary basis, with a single brand name, proved a success among consumers, unifi ed product portfolio, uniform trade practices, common sales policy controlled with a wholesale structure.
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    with mixed wholesale and retail structures arisen on a voluntary basis, with a single brand name, proved a success among consumers, unifi ed product portfolio, uniform trade practices, common sales policy controlled with a wholesale structure. These trade associations are called “franchise” in the West. Foreign investors take an active part in the creation of such enterprises in Russia
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    . In view of the above-mentioned trends it is possible to predict the direction of further development of trade forms in the coming years. First of all, the market will be dominated with wholesale and retail associations.
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    The only criterion for the effective operation of any commercial enterprise, including wholesale, it is a fi nancial success. On this basis it can be assumed that the wholesale company should be considered to serve on the market only in terms of profi tability, preferring the more lucrative and abandoning less profi table
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    . But here's the paradox: as soon as the company does not wish to or can not carry out at least some of its functions, there and then another company will appear that would be able to offer services in their implementation.
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    For this reason, many small and medium-sized enterprises – manufacturers of consumer goods often face signifi cant challenges in the individual stages of the capital turnover, which leads to a crisis of production
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    . In this regard, wholesale trade enterprise as a commercial mediator, giving systematic advance for needed goods and buying the fi nished products of these manufacturers, reducing their need for working capital, promotes the stabilization of production at the factory-and maintains the desired intensity of movement of goods. 4) Marketing services.
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    its conditions; – The purchase of goods from the supplier; – The formation of trading range; – The establishment of economic relations; – Contractual relations; Экономика – Organizing and conducting wholesale trade fairs. In modern conditions, the success of the wholesale trade company in the market is determined not so much by a rational organization of business
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    , reducing circulation costs from internal reserves, increased productivity and effi cient use of all resources, but rather by how well wholesale trade enterprise adapts to its external environment – the economic, socio-political, etc.
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    It should be noted that in general the basis of the totality of economic entities in the market economy are the so-called “open systems”, the main prerequisites for the success of which are found not inside them, but out of them
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    . Organization of wholesale enterprises through the establishment on the basis of each of them of an open economic system allows us to formulate the general directions of the strategic development of these enterprises in specifi c circumstances.
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